Starting a dental practice may be easy but getting it to grow will require some effort. New dentists can’t just sit there and wait for customers to drop in to their dental clinics. They need to get the word out about their new dental clinic and what they have to offer in terms of their specialties and dental services.
And there’s always new dental practices springing up all over the place. So what will differentiate your dental practice from the others in reaching the younger generation? Here are 8 tips that dentists need to reach millennials.
Have A Professional Dental Logo Design Created
Times have changed. Your new dental logo design doesn’t have to look like a tooth or part of a tooth any more. Most dental logos will have something to do with tooth logos, geometric teeth, dental crowns or playful teeth.
Don’t get me wrong. Having a tooth image will usually make it easier for customers to identify that your business is a dental practice. But it also depends on how you want to brand your dental business to cater to your target group of customers.
Professional logo designers will be able to come up with creative dental logo designs for you to choose and decide on the look that you want to portray your dental business.
Your new dental logo will be incorporated across the board to your dental stationery like name cards, letterheads, envelopes along with invoices.
Create A Great UX (User Experience) Dental Website
Every dental practice need to have a website in this day and age. This makes it easier for Gen Y to find out more details about the dentist along with the types of dental treatment that is offered.
It also makes it easier for patients to find the appropriate information like business hours, contact numbers in order for them to make appointments.
Your dental website should be concise and answer all the questions that users normally look for in a dental practice.
You’ll also want to highlight the type of dental treatments that you offer and specialize in so people will know. If you’re an orthodontist, you’ll want to highlight the latest dental treatment for corrective teeth alignment.
If you offer teeth whitening services, you’ll also want to show the before and after shots to let people get a better idea on the effect.
Adding in positive patient feedback and testimonials to your dental clinic website will boost consumer confidence towards your professional dental care.
Your dental website can also include tips and preventive teeth cavity advice for people to refer to.
Get On Social Media
The millennial generation are more social media savvy as they prefer to find out information via Facebook or look through Instagram for inspiration.
At the very least, make sure you have a dental Facebook account which you update periodically with some dental tips along with offers and promotions on special dental treatments.
You could target your audience base on geographical location and age group for certain promotions that you choose to run by posting ads out.
Offer Irresistible Promotions On Your Site And Social Media
Offer an irresistible promotion on your site and social media that target first time visitors to your dental clinic. These offers could range from having your teeth checked or for certain dental treatment like teeth whitening that people can’t resist.
The aim is to get new people to try out your dental service. It’s also a good time to get feedback from patients on what their dental needs are to help you craft out the next offer.
Partner With Companies That Sell Dental Related Products
Companies that sell dental products like toothpaste, dental floss, teeth whitening products will be more than happy to partner with you.
You can give out product samples to your patients when they come for dental treatment and teach them the best way to use these products.
In fact, if customers choose to buy specific dental products from you, see if you can negotiate a better rate for them to buy through you via your website and pick up from your clinic.
Partner with Insurance Companies To Offer Annual Checkups To Clients
Corporate companies have big tie ups with insurance companies.
Partner with these reputable insurance companies by offering your dental service at a special rate just for their clients.
Everyone needs an annual dental check up as a minimum.
Approach Companies To Offer Special Dental Rates For Their Staff
Imagine a whole factory or office where their staff come to you for dental consultation.
If your dental rate is affordable and service is amazing, you’ll be having these dental patients coming to you yearly for their annual check up.
Not to mention how well they will be referring you to their family and friends.
Partner With Reputable Sites To Make Your Dental Services Known
If the area where your dental clinic is located is only packed with locals, then you can advertise on reputable local sites to make your dental services known.
Don’t forget the expat community who have migrated over to live or work here. They’re obviously not going to fly all the way back to their home country just for a dental check up when they can have their teeth checked and treated here for a fraction of the price.
Some foreigners may even come all the way just to have dental treatment done as it’s far cheaper than having it done in their home country. It’s part of what we call medical tourism.
So you’d want to be visible on these sites that locals and expats normally visit to get the word out about your dental services.
How Do I Get Started?
Start with a professionally designed dental logo. Designers at Logo Design Studio are able to create 2 dental logo concept designs for you in 48 hours. Have a look at some of these dental logo samples to get a better idea. The design agency offers unlimited revisions as they want clients to be completely happy with the design work.
Don’t worry if you’re not familiar on how to get the design work done as the professional designers will handle all the designing and website building and social media management for you.
Your dental logo will determine the look and feel of your dental website and dental stationery.
A reputable dental site will increase customer confidence in your business. It will also be the focal point for you to refer business partners, insurance companies and websites to when approaching them for partnership.
Getting these done will help to grow your dental practice business in the long run especially when it comes to reaching out to millennials.